UX R&D

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. 

Isseo! Finance App

  • "Isseo! You can do it!"

     Isseo! Is a finance app available for ios to coordinate with others (whether it is family, friend group, or other groups) to manage budget and save up for a common goal in a collaborative way.

  • I am the creator of Isseo!, a project where I led the end-to-end research and design process—from initial discovery to the final, fully realized app. Every step was guided by a commitment to elegance, usability, and thoughtful innovation, resulting in a solution that seamlessly blends form and function.

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Isseo!’s Figma Lo-Fi Prototype

  • Smartphone screen displaying text "ISSEO! We Can Do It!" with a placeholder image above the text.
  • Mobile app interface showing a progress tracker with group and personal goals, percentage completions, reminders, and notifications on a smartphone screen.
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Isseo!’s UX Process Flow of The Design Thinking Framework

Promotional text for Isseo finance app emphasizing teamwork and motivation.
Document titled "Portfolio Piece: ISSEO!," featuring a table of contents for an app and website project aimed at helping groups manage budgets and save for common goals. It includes sections on value proposition, UX design, user profiles, personas, a
Document detailing a value proposition for an app, explaining features and benefits for coordinating budgets among group members. Includes features like dashboards, budget setting, reminders, photo library, chat for motivation, gamification, checklis
A document detailing features and benefits of a budgeting and savings app. Features include visual aids like progress bars, timeline reminders, offline operation, and goal-specific templates. Benefits highlight accessibility with an easy-to-read dash
Document outlining app features including flexibility in timelines and budgeting, customizable reminders, productivity tools, accountability, motivation, communication, and community building.
A document outlining the value proposition of a website or app that facilitates group budgeting and goal setting. Key features include timelines, checklists, milestone updates, and group communication for motivating and holding members accountable.
Table detailing app features and benefits with columns "What User Need" and "What This App Provides." Describes chat functions for budget discussions, reminders for savings goals, photo library for motivation, checklists, timelines, progress bars, an
Document outlining UX design features and potential user challenges. Highlights onboarding experience, clear call-to-action buttons, and responsive design. Discusses solutions for user engagement such as automated reminders and group chat functionali
Interview questions form with sections for personal information, income levels, household details, saving goals, and group saving habits. Includes multiple-choice and fill-in-the-blank options.
A text document with budget planning questions. It includes questions about setting budgets for fixed and variable costs, examples of those costs, challenges faced during saving, possible resolutions, and feelings about the questions.
User profiles and empathy maps for two individuals, Irene and Josh, detailing personal attributes, goals, and feelings. Irene is a 31-year-old black female teacher planning a family Disney vacation. Josh is a 24-year-old white male student planning t
Profile summaries of Joanna and Nathan with their personal details, goals, and mindset, including what they say, think, feel, and do, highlighting their life situations and aspirations.
Two personas, Shirley and Irene, with descriptions in a "Says, Thinks, Does, Feels" format. Shirley, a 35-year-old Asian female researcher in Cambridge, aims for an extended work trip with her lab. Irene, a 16-year-old non-binary student in Huntsvill
Document titled "User Groups" and "Personas," describing two user groups: 1) Full-time workers earning $45,000+ needing reminders for saving goals, 2) Students/part-time workers earning under $35,000 wanting to save with group accountability. A perso
Document describing demographic and goals of two individuals: Claude and Sofia. Claude is a 23-year-old college student from Atlanta, Georgia, living with his three bandmates, frustrated with costly studio rentals. Wants to build a temporary studio a
Text page detailing a persona of Sofia, a 48-year-old nurse from San Antonio, Texas, who wants to save for a Disney vacation with her family. It outlines her demographic info, goals of budgeting and teaching her children financial management, and her
Competitive audit report page listing goals, key competitors, product quality, and market positioning of budgeting apps like Goodbudget, Monarch Money, Honeydue, and YNAB.
Comparison of competitors' descriptions and strengths for budgeting apps, including Goodbudget, Monarch Money, Honeydue, and YNAB. Highlights include budget-conscious focus, financial planning, progress tracking, group budgeting, and offline capabili
Document listing competitors' weaknesses and gaps in budgeting apps. Mentions weaknesses of Goodbudget, Monarch Money, Honeydue, and YNAB, focusing on lack of collaboration and goal tracking. Highlights gaps in apps: no focus on group savings, lackin
Image shows a list of opportunities for financial app development, including cost-splitting tools, group budgeting apps, chat functions, photo libraries, gamification, and challenge creation. It mentions a link to "COMPETITIVE AUDIT XLS" for further
ISSEO Information Architecture Site Map showing hierarchical layout with categories like Dashboard, Groups, Budgeting, Progress Tracking, Communication, Templates, and User Profiles. Subcategories include group and goal management, notifications, and
Text describing features of an app or platform, including Home, Groups, Budgeting, Progress Tracking, Communication, Templates, User Profile & Settings, and Legal, with explanations for each.
Flowchart titled "ISSEO Examples of User Flows" displaying a sequence for opening an app and viewing various options like group progress, personal progress, notifications, reminders, budget overview, achievement milestones, chats, and invitations.
Mobile app prototype screen displaying the text 'ISSEO! We Can Do It!' with a placeholder image above the text, labeled as 'Isseo! Lo-Fi Prototype'. A Figma design link is provided above the phone illustration.
Mobile app interface displaying progress tracking, personal goals, and reminders.
Mobile phone screen displaying a group management interface with listing of group goals, progress, and members. Controls include options to create, leave, or view group invitations. Pagination is present at the bottom.
Mockup of a mobile app interface for group goal management, displaying sections like Group 1's Goal Statement, Goals & Progress, Goal Descriptions, and Member Contributions. Features include options to add or edit goals, view notifications, and manag
Mockup of two smartphone screens showing budget and milestone tracking app interface with options to create new budgets and milestones, descriptions, pagination, and navigation features.
Wireframe of a mobile app interface showing two screens. Left screen has a comment section and an image placeholder for 'Picture of Group 1 Goal A' with user handles and lorem ipsum text. Right screen displays user profile details, app settings, and
Mobile app wireframe showing various template options, including vacation, personal savings, and motivational templates. Categories displayed are Group Template, Personal Template, Challenge Template, and Motivational Template, each listing multiple

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